Why CableWest?

Qwest Choice TV television provides more information with sight, sound, motion, emotion, and color. Qwest television is aggressive and gets results! It's affordable, powerful, and efficient.

Some reasons:
QUALITY PROGRAMMING ENVIRONMENT - Cable viewership is up, while network viewership is down, thanks to cable networks who are continuing to invest in programming excellence. People who pay for cable want to watch TV. Non-cable households... could care less about TV

DEMOGRAPHIC TARGETING - With a variety of networks, Qwest enable advertisers to target specific ages and lifestyles

GROWTH - Cable's audience grows every year - a claim direct mail, newspapers, radio, and broadcast TV can't make! People have stopped using them.

UPSCALE VIEWERS - Qwest subscribers are highly educated, earn above average incomes, and have more disposable money.

FREQUENCY - Qwest's low costs enables greater frequency which generates superior impact.

FLEXIBILITY - Qwest allows advertisers to package networks according to their different budgets and products.

PROMOTIONAL OPPORTUNITIES - With a variety of networks, customized promotional and marketing campaigns can be created to increase customer awareness and business.

BROADCAST DECLINE - According to CAB analysis of Nielsen data from 10/2/00 through 4/1/01, ad-supported cable recorded major primetime viewership gains versus significant declines for broadcast network TV. Primetime U. S. HH delivery grew by 9.2%, ratings rose 8.0%, and share climbed 6.4%.

RADIO DECLINE - Listenership is down. According to CAB/Arbitron, Time Spent Listening for persons 12+ is down 9% since spring 1993.

NEWSPAPER CIRCULATION DOWN - U.S. Daily Newspaper circulation continues to decline. According to CAB/NAA.ORG June 2000, newspaper circulation went from 62.65 million in 1989 to 55.98 in 1999.

Locally in Phoenix - CableWest has the Advantage:

Target the local Phoenix area market:
Select the customers you want to reach without paying to reach people outside your target area (broadcast-expensive and lots of waste). Reach over 121,022 households throughout the Phoenix area. View our coverage area.

Cable targets specific audiences:
Select the programs and networks that reach your best potential customers. CableWest offers 35 of the top television networks in the on Qwest Choice TV.

Cost Efficiencies:
Local television advertising with CableWest is affordable because you are only paying to reach the homes in your target market. Why pay to reach the whole market with broadcast TV and radio when you can target specific areas.

Greater Reach & Frequency:
With CableWest's cost efficiency, customers can afford to run their commercial with greater frequency, reaching more of the people they want, more often.

Sight, Sound, Motion, Emotion and Color:
Television offers more impact for your message, allowing you to better brand your business.

CableWest advertising on Qwest gives you the best advantages of TV, radio and print all rolled into one!



Copyright © 2003 CableWest / Bryan Media Group, INC.